WE ARE IN REAL LIFE
At In Real Life, we’re all about real connections — jotting notes, sending cards, and doodling in notebooks. Our products are designed to help you slow down, get creative, and enjoy more offline moments. We collaborate with independent artists and designers to bring fresh ideas to life and connect with creative communities.
Organise your thoughts in style
Notebooks, planners and journals for every day
Say it beautifully
Greeting cards for every occasion
Latest Collaboration!
Discover our exclusive collaboration with talented designers
Laura Girling
London illustrator Laura Girling’s colour‑obsessed doodles and quirky designs turn everyday moments into joyful little stories. Our collaboration celebrates everyday joy and the little things that make daily life feel special.
Save 25% oN the Luminary CollectiON
Shop The Magic Now! Let Your Creativity Shine ✨
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OUR CREATIVE JOURNEY
Where creativity meets real life
INDUSTRY EXPERTISE
With a combined 25 years’ experience — including roles as Buyers for Paperchase — we understand what makes products resonate. Every detail is considered.
CREATIVE COLLABORATION
We partner with designers and retailers to bring original, diverse, and modern ideas to life—creating curated collections meant to inspire and be used in everyday life.
WOMEN-FOUNDED BY DESIGN
IRL is proudly women-founded and independent. Built with intention, our brand celebrates creativity, self-expression and the joy of slowing down.
RESPONSIBLE
We’re committed to reducing our environmental impact .All paper is FSC® certified, packaging is kept to a minimum, and we work with certified factories.
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Join our community to see designs come to life, follow our journey, and explore our latest collaborations.
Customer Reviews
Don’t just take our word for it — hear what our customers have to say!