WE ARE IN REAL LIFE

At In Real Life, we’re all about real connections — jotting notes, sending cards, and doodling in notebooks. Our products are designed to help you slow down, get creative, and enjoy more offline moments. We collaborate with independent artists and designers to bring fresh ideas to life and connect with creative communities.

We’re so excited to introduce IRL Studio -a purpose‑driven design studio connecting talented designers with real retail opportunities and turning great ideas into commercially successful products.

Think: Own‑brand product ranges, licensing opportunities, big retail ideas, beautiful, commercial products people actually want to buy, ready‑to‑buy prints and designs for retailers.

Founded by Clare & Kitty, with former Paperchase Head of Design Emily Hopgood, we bring together years of experience across design, retail, product development and manufacturing — all with one goal: creating standout products customers genuinely love.

We make bringing products to market feel simpler, faster and more collaborative -from new range development to supplying design‑led prints ready to build into collections.

Come say hello (we’re nice!)
hello@inreallifestore.com

Latest Collaboration!

Discover our exclusive collaboration with talented designers
Laura Girling

Laura Girling

London illustrator Laura Girling’s colour‑obsessed doodles and quirky designs turn everyday moments into joyful little stories. Our collaboration celebrates everyday joy and the little things that make daily life feel special.

Save 25% oN the Luminary CollectiON

Shop The Magic Now! Let Your Creativity Shine ✨

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@INREALLIFESTORE
OUR CREATIVE JOURNEY
Where creativity meets real life

INDUSTRY EXPERTISE

With a combined 25 years’ experience — including roles as Buyers for Paperchase — we understand what makes products resonate. Every detail is considered.

CREATIVE COLLABORATION

We partner with designers and retailers to bring original, diverse, and modern ideas to life—creating curated collections meant to inspire and be used in everyday life.

WOMEN-FOUNDED BY DESIGN

IRL is proudly women-founded and independent. Built with intention, our brand celebrates creativity, self-expression and the joy of slowing down.

RESPONSIBLE

We’re committed to reducing our environmental impact .All paper is FSC® certified, packaging is kept to a minimum, and we work with certified factories.

Customer Reviews

Don’t just take our word for it — hear what our customers have to say!
The Petalscape Mini Happiness Journal is pure joy in a tiny book! The pages are so lovely to write on, the design makes me smile every time I open it, and it’s the perfect little companion for capturing happy moments.
Anna Harkin
The Off the Grid Expressions Notebook is solid — love the sturdy, soft cover and the ivory pages. Makes jotting down ideas, plans, or random thoughts feel effortless. Definitely my go-to for staying organised.
Simon Bryson
I wasn’t expecting to love a pen this much, but here we are. The ink flows smoothly, the grip feels great, and it makes long writing sessions a breeze. Honestly, it’s elevated my entire study setup.
Lila Monroe